El comerç d’Esplugues connecta amb tu ENGLISH

The commercial network of a city is not only its economic pulse, but also its soul. Aware of this, Esplugues del Llobregat Town Council set out to revitalise and energise its local commerce through an innovative initiative: a digital tool that would connect local businesses with their community. In this context, the ‘El comerç d’Esplugues connecta amb tu’ campaign was born, an initiative that sought to promote collaboration between traders and residents, thus strengthening local ties and fostering mutual support.

The essence of the campaign lay in its central concept: connection. With the slogan ‘El comerç d’Esplugues connecta amb tu’, the idea was conveyed that local commerce is not just about commercial transactions, but about human relationships and community.

To bring the concept to life, graphics and audiovisual pieces were developed that captured the vibrant and diverse essence of local commerce in Esplugues del Llobregat.

A comprehensive distribution strategy was implemented for both digital and conventional media to ensure that the message reached the entire audience in the city and surrounding areas.