Urbanfresh ENGLISH

Consumer trends are evolving, giving rise to healthier and more sustainable habits for the planet.

Urbanfresh was created to offer microgreens grown in cities through vertical agriculture. Based in Barcelona, it stands out for offering a wide variety of quality products, fresh and with a Km 0 production and distribution.

Our goal was to create a brand identity that would reflect its commitment to quality and sustainability, and that would allow it to differentiate itself within its sector. In addition to creating a brand narrative capable of connecting with its audience through a clear and attractive message.

We identify key opportunities to define a unique brand strategy, enabling us to develop a strong brand identity capable of penetrating and establishing itself in the market.

We developed a modern and fresh visual and verbal language that represented the essence of the brand. We used colours and graphic elements inspired by the freshness and sustainability of their products.

We give the brand its own identity and style. We define its way of acting, speaking and showing itself to the world. All its essence is gathered in a living manual, which sets a guideline so that the brand can develop its story in a solid and coherent way.

We also develop content and tools to position the brand in the digital environment. A dynamic website and the management of social networks through relevant and interesting content for your audience.