CAN REON Festival ENGLISH

CAN REON, a place where wine, art, music and gastronomy merge, wanted to generate an experience that would position its brand as a benchmark in cultural development spaces in the province of Barcelona.

The CAN REON Festival, in its first edition, was an experience for all the senses. With an innovative, avant-garde and eclectic programme of concerts, performances, art installations and events, all accompanied by DO Alella wines and gastronomy. The Festival aims to position itself as a cultural reference at national and international level.

We participated in the conceptualisation and production of the event, and developed the strategy and all the Festival’s communication pieces to generate a complete user experience.

In addition, together with La Costa Comunicación, we created a dissemination and PR plan for the event to achieve its objectives of brand positioning and attendance at the event that would mark the beginning of a festival that aims to become a benchmark for lovers of avant-garde art and gastronomy.