Camp Nou Live ENGLISH

FC Barcelona wanted to offer an experience that would bring its fans closer to the heart of the club: the mythical Camp Nou. To do this, Proactiv and Materia worked together to create an immersive experience in which our audience, through creativity and technology, could feel the excitement and passion of being on the pitch like real FC Barcelona players.

A tour was designed that transported visitors to the heart of the Camp Nou, from the entrance tunnel to the pitch, offering a unique and close-up view of the stadium.

A virtual reality experience was created that allowed participants to experience the game from the players’ perspective, as well as an overview of the club’s history. This exciting and immersive experience took the passion of football to a new experiential level.

The aim was to create a lasting emotional connection with the supporters, sharing the club’s history and values along the route, and offering special moments, such as the opportunity to step on the Camp Nou pitch.

Thousands of FC Barcelona fans enjoyed this unique experience. This action reinforced the club’s image as a benchmark in innovation and closeness to its supporters, further consolidating its position as one of the most loved and admired teams in the world.