La Trama ENGLISH

As part of its cultural dissemination programme, for the last 10 years TRAM has been organising an online story competition in which it invites its users to write a collective story initiated by renowned writers from the Catalan literary scene.

For this edition, we created a campaign capable of capturing the attention of users and boosting their participation after 10 consecutive years of the contest. A campaign under the concept ‘La TRAMa’, inspired by crime pinboards, which through the union of different elements and characters will give rise to a story that has yet to be solved.

In addition, we generated specific content for the social networks, through small capsules in which the authors invited the public to be part of their team to write the best plot of the year.

The contest had a very high level of interaction, and the 150 places in the contest were filled in just one week. In addition to providing value to the public, this action serves to position the TRAM as a means of transport that moves forward with society and promotes culture.